Extensive Internet Exposure
Your house will be advertised on the same web sites everybody else’s are on- Trulia, Zillow, Realtor.com, Craig’s List, Google Real Estate, Yahoo Real Estate…. Yada yada blah blah
And there are a whole lot of sites most of our personal web sites aggregate to- sites you either never heard of. Or sites you would never think to go to, to buy a home (or real estate of any nature)- overstock.com, bobvilla.com and even espn.com.
So you ask: Why is “extensive internet exposure” important if everybody’s listings go to the same sites, with the majority of those sites just there to pad viewing stats?
Good question, Grasshopper. There are a handful of sites that are important to be on. Those sites include the ones listed at the top (Zillow, et al), Realtor.com, ColdwellBanker.com and my highly trafficked sites.
So now it comes down to two basic items that separate my internet marketing from most other agents. First is the quality of the ads. I use quality photos, lots of them, and good ad copy.
Second is the quality of the buyer my sites are optimized to attract. My web sites are optimized, and blog posts are written, to attract buyers who are looking in my market area. It does no good to have buyers looking for a house in Traverse City to visit any of my sites or blogs.